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Content of the next Wallpaper issue print
April 1, 2009

ON SALE DATE: April 9th

: Wallpaper will be one of the first and few to cover the launch of the Prada Transformer art project – commissioned by the dynamic Bertelli-Prada husband & wife duo, it is brought to life by none other that Rem Koolhaas. The latter has created a transformable cylindrical 3-D pod that will showcase different cultural programs depending on how the pod is rotated – art, fashion, cinema and special events will be curated and hosted within the Transformer that will be based in Seoul, South Korea.

FASHION: News page dedicated to Tom Ford sunglasses

TECHNO HOUSE: Will be covering the new Olympus camera

Bentley has taken an eco friendly turn and Wallpaper will be presenting their new Continental Supersport model that has green wheels, so to speak.

SLEEP: A shoot all about beds, slippers, sheets, pillows – how to indulge in the art of resting

DESIGN FEATURE – BRAND EXTENSIONS: An article by Courtney Colavita examining the nature of the brand extension and how luxury maison extend their brands to any imaginable lifestyle sphere – Prada phone, Armani Casa, Hermes Smart Car, Paul Smith Mercian bicycle, Dolce & Gabbana Gold Restaurant in Milan, hotels in Dubai… Fingers in every luxury pie.

RETAIL DIRECTORY: We love shopping, but what we love even more is the experience of shopping in an architecturally stunning environment, with an intelligent focus on retail layout & product assortment. This month Wallpaper* hand picks new stores that tick all of the above boxes – ranging from the usual big fish such as Hugo Boss, Giorgio Armani, Georg Jensen, Mauboussin and the Diesel Planet store in New York, to the Bisazza showroom in Tokyo, and new discoveries such as Archive in Thessaloniki, Greece.

MERCl: Wallpaper was so impressed by this new Parisian shop that it is covered outside the Retail Directory on 2 single pages

FLAMING PERFUME: does what it says on the box, a visual lifestyle beauty shoot where photographer Anthony Cotsifas had fun setting luxury elixirs on fire and capturing the explosive result on film. Casualties include: Infusion d’Homme, Prada - Tom Ford White Patchouli - In Villa, Acqua di Parma - Essence, Narciso Rodriguez

IN THE MARKET FOR OUTDOOR FURNITURE: 2 DPS and one SP in the well dedicated to outdoor furniture – credits are not yet ready – if you want to know if a particular client has been shot please ask me and I will find out for you

SPACE KITCHENS: 5 DPS in well covering the obsession one may have in the confines of a kitchen. Again - credits are not yet ready – if you want to know if a particular client has been shot please ask me and I will find out for you

SALONE PREVIEW: This year Wallpaper* will be exploring the secret side of Milan during Salone del Mobile. Our editors will be playing Scotland Yard and will be unlocking sealed doors that only open for the fair. We will be shooting groups of famous architects, designers and artists within these hidden locations who live and work in Milan & they will elaborate on the impact that Salone del Mobile has on them and their city.
SALONE IN NUMBERS PULL OUT POSTER: Believe it or not our editors have undertaken the laborious job of creating a poster of Salone del Mobile in numbers – how many espressos are consumed, how many catering agencies are hired… the list goes on and on and I will not spoil the arithmetical surprise for you

TRIP: It’s been a while so we thought we would drop a 6 DPS story into the well covering the marvels of Kyoto

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