February 15, 2011
Four big Publishing Houses ordered a comprehensive survey on children’s books purchasing attitudes of those living in English-speaking areas. It came as no surprise that women buy nearly 70% of children’s books and “most purchasers fit solidly in the middle class both in terms of income and education”. However, there were some startling findings as well, for example that books ranked number one – even for teens between 12 and 17 – over all other media, so books outweigh all other media when it comes to having fun. The survey stated that teenagers source 75% of the books from libraries or bookstores, and when it comes to buying a book, the cover art, the familiarity and reliability of an author, a character or series play significant role. No matter how important the online world is today, only 5% of the respondents read e-books frequently, the majority prefers printed books.